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"Business Video Playbook" Series

Tourism Marketing Through Video: How Destination Storytelling Drives Local Economies

5 MIN TO READ The ROI of Tourism Marketing In the U.S., more than 5,000 convention and visitor bureaus (CVBs), destination marketing organizations (DMOs), and regional tourism associations drive the travel business. These groups don’t just promote places; they power local economies and act as primary tourism marketing engines for them. Tourism is a multi-billion-dollar industry. For example, New York City Tourism + Conventions…

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live streaming sproutvideo pricing update

Product Update: Live Streaming, Now More Affordable Than Ever

2 MIN TO READ Live streaming on the SproutVideo platform just got cheaper. SproutVideo customers now get more hours and lower extra-minute rates for the same monthly price. Host longer events, accommodate more viewers or sessions, and test new engagement strategies—all without raising your budget.

How To Create Video Landing Pages That Convert with Examples

5 MIN TO READ Video landing pages convert 38% better than pages without video. Video landing pages engage potential leads and drive conversions, making them effective for turning visitors into customers. Learn how to create video landing pages with expert advice and real-world examples.

How’d We Do That: From Proven Formula to Compelling Customer Story Video

6 MIN TO READ We recently interviewed Alex Hoff of CoverStory, who shared his formula for customer story videos that drive action. Inspired by his approach, we produced a new testimonial video (and re-edited an old one)! Watch our results and grab the framework for your next video.

How to Embed Videos on Your Website Without Risking Downloads

5 MIN TO READ Video embed codes are small HTML snippets that display a video on your website. Website builders often encourage adding videos to websites with direct links. But direct links are vulnerable to downloads, leaks, and theft. Use this guide to embed your videos securely across website platforms. Learn how to share videos publicly without sacrificing control.

Image for blog post focused on Customer Testimonial Videos with Alex Hoff

You’re Doing Customer Testimonial Videos Wrong. Here’s How to Do Them Right.

2 MIN TO READ Most customer testimonial videos fall flat. But when done right, they’re powerful sales tools with a big impact. We sat down with Alex Hoff, a former reality TV producer with a fresh take. Learn how to capture compelling customer stories for video testimonials that convert.

SproutVideo's The Business Video Playbook

The Business Video Playbook: Proven Tactics to Boost Sales, Engagement, and Retention

3 MIN TO READ Introducing The Business Video Playbook, an expert-backed series that reveals how business video is used to efficiently train teams, deepen customer relationships, and accelerate sales cycles. These must-watch conversations will elevate every aspect of your business videos.

Video Marketing

Customizable Video Player: 11 Ways To Boost Branding & Conversions

9 MIN TO READ Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the viewing experience—fueling conversions. Discover plug‑and‑play customizations you can add in seconds. Use this guide to infuse your video player with your brand’s DNA and propel prospects straight to conversion.

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