5 MIN TO READ The ROI of Tourism Marketing In the U.S., more than 5,000 convention and visitor bureaus (CVBs), destination marketing organizations (DMOs), and regional tourism associations drive the travel business. These groups don’t just promote places; they power local economies and act as primary tourism marketing engines for them. Tourism is a multi-billion-dollar industry. For example, New York City Tourism + Conventions…
5 MIN TO READ Video landing pages convert 38% better than pages without video. Video landing pages engage potential leads and drive conversions, making them effective for turning visitors into customers. Learn how to create video landing pages with expert advice and real-world examples.
6 MIN TO READ We recently interviewed Alex Hoff of CoverStory, who shared his formula for customer story videos that drive action. Inspired by his approach, we produced a new testimonial video (and re-edited an old one)! Watch our results and grab the framework for your next video.
5 MIN TO READ Video embed codes are small HTML snippets that display a video on your website. Website builders often encourage adding videos to websites with direct links. But direct links are vulnerable to downloads, leaks, and theft. Use this guide to embed your videos securely across website platforms. Learn how to share videos publicly without sacrificing control.
2 MIN TO READ Most customer testimonial videos fall flat. But when done right, they’re powerful sales tools with a big impact. We sat down with Alex Hoff, a former reality TV producer with a fresh take. Learn how to capture compelling customer stories for video testimonials that convert.
3 MIN TO READ Introducing The Business Video Playbook, an expert-backed series that reveals how business video is used to efficiently train teams, deepen customer relationships, and accelerate sales cycles. These must-watch conversations will elevate every aspect of your business videos.
9 MIN TO READ Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the viewing experience—fueling conversions. Discover plug‑and‑play customizations you can add in seconds. Use this guide to infuse your video player with your brand’s DNA and propel prospects straight to conversion.
5 MIN TO READ Video embed codes are small HTML snippets that display a video on your website. Website builders often encourage adding videos to websites with direct links. But direct links are vulnerable to downloads, leaks, and theft. Use this guide to embed your videos securely across website platforms. Learn how to share videos publicly without sacrificing control.
9 MIN TO READ Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the viewing experience—fueling conversions. Discover plug‑and‑play customizations you can add in seconds. Use this guide to infuse your video player with your brand’s DNA and propel prospects straight to conversion.
5 MIN TO READ Double the engagement of your video-based learning initiative. We sat down with Ethan Anderson, Director of Product Management for NOLA Education’s Star Academy, which leverages multimodal learning to drive academic success for learners. Discover invaluable insights for developing professional training videos and thought leadership content. Watch the video interview now.
Alex Hoff, CEO of CoverStory shares why he chooses SproutVideo to power his video-based business. Drawing from binge-worthy shows, CoverStory crafts testimonial videos that ditch scripted talking points for emotional tension and character-led storytelling. The result? Customer stories that hold attention and drive action. Inspired by his approach, we used his formula to create this customer story. Apply this framework…
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4 MIN TO READ We created a 2D animation for Earth Day in collaboration with a watercolor artist five years ago. Now we’re deconstructing the process to show you how to create your own 2D animated videos.
This is an ideal 2D animation tutorial for beginners because we used common video tools. Uncap your creativity and discover the captivating world of 2D animations.
5 MIN TO READ It’s a software showdown. Adobe Premiere Pro and Blackmagic DaVinci Resolve are neck-and-neck in the race for the “We Do Everything” award, and it’s a pretty fantastic competition. But is one software better than the other? Determine which solution is better for you.
5 MIN TO READ Double the engagement of your video-based learning initiative. We sat down with Ethan Anderson, Director of Product Management for NOLA Education’s Star Academy, which leverages multimodal learning to drive academic success for learners. Discover invaluable insights for developing professional training videos and thought leadership content. Watch the video interview now.
10 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
