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Mapping Video to the Buyer’s Journey: A Product Marketer’s Framework

4 MIN TO READ Your customers’ voices are a goldmine for product messaging. Discover a framework for video at every stage of the funnel with PMM Jeff Rezabek. In episode 9 of the Business Video Playback, Rezabek breaks down how to use authentic customer messaging to align your products with their needs.

Learning and Development Strategy: A Video Framework for Better Results

4 MIN TO READ Learning that sticks. For an effective learning and development strategy, this is the critical challenge. Learn how Tobi Flowers, CEO of TraCorp LMS, creates training that drives measurable business impact. You’ll gain three L&D strategies for effective content and learn how global companies scale brand consistency.

22 Gifts for Filmmakers & Content Creators in 2025

15 MIN TO READ Get inspired to give with our gift ideas roundup! Whether the filmmaker in your life is a business professional or content creator, our list includes valuable gifts for everyone. With a range of gifts across budgets, we won’t judge if you get inspired to treat yourself.

How AI Video is Transforming L&D, Corporate Comms, and Enablement

5 MIN TO READ Corporate video training is undergoing a transformation. But can AI videos reshape training and comms at scale, without subjecting viewers to ‘AI slop’? In this episode of the Business Video Playbook, we sat down with Kevin Alster, Strategic Advisor for Synthesia, to find out.

Secure Video Sharing: Best Practices for Corporate Video Sharing

6 MIN TO READ Don’t bet on luck: collaborate seamlessly with secure video sharing. Control exactly who watches, when, and where. Protect videos from downloads and leaks, control who gets access, and see who’s watching. Discover six simple steps for secure business video sharing.

Streamline Video Automation for Digital Workflows with SproutVideo and Make

2 MIN TO READ Boost productivity with SproutVideo and Make. Automate video workflows, track engagement, trigger CRM actions, and streamline digital video processes.

Mapping Video to the Buyer’s Journey: A Product Marketer’s Framework

How do scrappy businesses scale content across the sales funnel? By mapping video directly to buyer intent.  Product marketing managers (PMMs), like Jeff Rezabek from our latest episode of the Business Video Playbook, align customer needs with product features and position messaging to drive business growth. And there’s no better way to scale that success than with video.