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How To Create Video Landing Pages That Convert with Examples

5 MIN TO READ Video landing pages convert 38% better than pages without video. Video landing pages engage potential leads and drive conversions, making them effective for turning visitors into customers. Learn how to create video landing pages with expert advice and real-world examples.

How’d We Do That: From Proven Formula to Compelling Customer Story Video

6 MIN TO READ We recently interviewed Alex Hoff of CoverStory, who shared his formula for customer story videos that drive action. Inspired by his approach, we produced a new testimonial video (and re-edited an old one)! Watch our results and grab the framework for your next video.

How to Embed Videos on Your Website Without Risking Downloads

5 MIN TO READ Video embed codes are small HTML snippets that display a video on your website. Website builders often encourage adding videos to websites with direct links. But direct links are vulnerable to downloads, leaks, and theft. Use this guide to embed your videos securely across website platforms. Learn how to share videos publicly without sacrificing control.

You’re Doing Customer Testimonial Videos Wrong. Here’s How to Do Them Right.

2 MIN TO READ Most customer testimonial videos fall flat. But when done right, they’re powerful sales tools with a big impact. We sat down with Alex Hoff, a former reality TV producer with a fresh take. Learn how to capture compelling customer stories for video testimonials that convert.

The Business Video Playbook: Proven Tactics to Boost Sales, Engagement, and Retention

3 MIN TO READ Introducing The Business Video Playbook, an expert-backed series that reveals how business video is used to efficiently train teams, deepen customer relationships, and accelerate sales cycles. These must-watch conversations will elevate every aspect of your business videos.

Customizable Video Player: 11 Ways To Boost Branding & Conversions

9 MIN TO READ Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the viewing experience—fueling conversions. Discover plug‑and‑play customizations you can add in seconds. Use this guide to infuse your video player with your brand’s DNA and propel prospects straight to conversion.

Customer Story: Alex Hoff, CEO of CoverStory

Alex Hoff, CEO of CoverStory shares why he chooses SproutVideo to power his video-based business. Drawing from binge-worthy shows, CoverStory crafts testimonial videos that ditch scripted talking points for emotional tension and character-led storytelling. The result? Customer stories that hold attention and drive action. Inspired by his approach, we used his formula to create this customer story. Apply this framework…